Member Price: $0 | Non-Member Price: $0
How Motivated People Make Great Organizations—when we align the way we do our work (our brand) with our passion for the work we do (our culture), we become more than just good. We become excellent. From the smallest team units and departments to the largest corporations, wonderful things happen when people align themselves with their group’s brand and culture.
Brand and Culture Alignment begins with a simple exercise: “Imagine your team, group, department, or company were a single person, doing its best work every day to keep its promises and achieve its goals. What would that person be like?”
In this free special leadership webinar, Al Cini, Founding Partner of Al Cini and Partners and the innovator behind the Brand and Culture Alignment Toolkit (BCAT), will teach how to turn this simple exercise into a clear Role Target that you and your people can use to engage more fully in your shared goals, align your day-to-day activities to better accomplish them, and ignite a culture of continuous self-improvement that will enhance your team’s performance and improve your results:
For teams, groups, and companies of all kinds and sizes, the innovative leadership Brand and Culture Alignment Toolkit presented in this webinar will boost individual engagement and improve collaborative outcomes.
|Certification group||type of credits||No. of credits|
|Human Resource Certification Institute||SPHR/PHR/GPHR Recertification Hours||1|
|SHRM Preferred Provider||SHRM-CPTM/SHRM-SCPTM PDC's||1|
Al Cini is Founding Partner of Al Cini and Partners and the innovator behind the Brand and Culture Alignment Toolkit. In 1980, Al founded and served as CEO for Computer Methods Corporation, an ITfocused systems staffing, recruiting, and project management company that continues in operation today. He’s developed and delivered several product engineering, marketing, and field training programs for industry-leading clients like Apple Computer, Inc. and HP. He’s also managed numerous large-scale projects for clients like Deutsche Bank, DuPont, HBO, MSG Networks and NBC Universal.
Al studied general and social psychology at LaSalle (B. A. — Psychology) and Vanderbilt Universities, and has taught systems design, project management, and software development as an adjunct faculty member at LaSalle and Carnegie Mellon Universities. He is certified in the administration and interpretation of several
psychological instruments (e.g., the Myers-Briggs Type Indicator, Extended DiSC, and the Thomas-Kilmann Conflict Mode Instrument).