Summer 2017 Catalyst
Wood Star Productions, a Lancaster-based, full service video production company, will have its busiest year ever in 2017! The question is … why Wood Star, and why is video on top now? In 2013, the Associated Press announced that video has now overtaken the written word as the most common form of communication. It is also known that a company’s Search Engine Optimization (the degree to which a company’s website will appear as a top result when entered into a web browser like Google) will increase if video exists on the website. In fact, the majority of Google search responses that include video have a far higher click-through rate, and evidence has shown that viewers will stay longer on a company’s web site if it contains video. The truth is that if video is not part of your marketing program, you are years behind your competition.
Wood Star opened its doors in 1997 and now boasts more than 20 years of experience. With more than 1,000 videos under our belt, we’ve developed an industry niche and are proud to operate under a simple yet effective business strategy: Help companies tell a story about their products and services in a way that strengthens their brand, messaging and image. This mission is marked by our belief that our client’s success is also our success.
Wood Star works with companies of all sizes across various industries. Our clients include the PA Chamber and Lancaster Chamber, manufacturers like the PA Steel Corporation and Boose Aluminum Foundry and associations like the PA Propane Association and the U.S. Small Business Administration. We have worked with construction companies, including Horst Construction and Wickersham Construction and helped with rebranding initiatives for companies including Flyway Excavating; along with startups like Betty Ann's Card Service. We’ve worked with law firms and real estate companies, like Berkshire Hathaway and Sable Commercial Realty, as well as training and product assembly videos for a German company, Kessebohmer Kitchens. We’ve even spent time filming in places like dairy barns and fruit farms.
Wood Star has spent years perfecting techniques that will effectively get your message across, and will work within your budget to help guide you through the process. For many of our clients on a more limited budget, green screen technology can be very cost-effective, along with animating photographs and using resources that clients already have. Our team is willing and able to travel, and can shoot on your location or elsewhere. We can work with anyone from professional actors to business owners and anyone in between.
A frequently asked question among many of our clients is, “What videos are companies producing today?” Our days are typically filled with filming and editing company profiles, testimonials, individual profiles, employee orientation and workforce development videos and single product or service videos. We also often create video newsletters or add videos to spice up existing newsletters. Aerial drone video incorporated into a production creates enormous interest among our clients. In the age of digital production, repurposing your content to market across other platforms and social media is an extremely cost-effective way to reach potential clients with your message. As one of the first companies on the scene with internet-based video, Wood Star is an expert in this area.
While we’re based in Lancaster County, we will work anywhere, having the benefit of being just hours away from most of the major cities on the East Coast. Pennsylvania – and Lancaster, in particular – has offered the Wood Star team a great environment. I’m proud of our strong work ethic and how much we value doing an honest day's work for an honest wage. Our strengths come from the diversity of our clients, and we enjoy reaching a wide variety of companies, industries and topics. We would love to have your company be the next one on our client list. Visit www.woodstarproductions.com for further details on what we can offer you, and contact us soon.
Bob Byers is president of Wood Star Productions, Inc.
Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of BusinessTM.